as you know, the FILA tennis athlete Karolina Pliskova is now the new #1 player on the WTA Tour!
To acknowledge this accomplishment, Billboards are now live in Times Square, NYC.
FILA has secured a one week takeover of the Walgreens building in Times Square (aka the building where the ball drops on New Year’s Eve), highlighting Karolina and her #1 ranking.
As you can see in the attached images, the impact is awesome!
Additionally, following the various requests that i received, here below the link to download the Campaigns with the “open pds high resolution files” to adapt them in your local communication.