TUTTI IN FILA: A RETROSPECTIVE WITH AN EYE TO THE FUTURE

For more than a hundred years being the strongest Italian brand in sportswear, FILA honored its roots as they gave their guests a taste of the brand’s history during the FILA Exhibit at La Treinnale di Milano. After witnessing the newest collection for FILA Spring Summer 2019, significant guests such as, Cris Albert, the CEO […]

FILA Holiday Collection Preview

Being one of the most aggressive Sportswear brands, Fila never fail to deliver their mission in bringing world-class quality of art to its continuously growing market. As they launch their 2018 Holiday Collection, Fila teamed up once again with Red Turnip Theater in “A Doll’s House Part 2” that started running on September 15 until […]

FILA UNVEILS VENTURE INTO YOUTH MARKET WITH EXCLUSIVE COLLABORATIONS

Summer Collection 2018 highlighted at FILA Polo Cup 2018   MAKATI CITY (March 18) — Bold, yet classic. Provocative, but sophisticated. These words capture the spirit of FILA’s Summer 2018 Collection unveiled at the 12th FILA Polo Cup on Sunday. A highlight of the global sports and lifestyle brand’s lineup this year is the much-anticipated […]

A MATCH MADE IN ICE CREAM HEAVEN

In celebration of SM’s 60th Anniversary, Fila and Fiorgelato launched its newest partnership for a collaboration held in SM Makati last June 15-July 15 2018. A FILA pop up store offering 50%-60% OFF on all shoes plus Fiorgelato giving free two scoops of gelato, for every FILA customer who purchases a minimum of single receipt […]

FILA Spring Summer 2019

The starting point for FILA's first fashion show was a profound exploration of the essence of the brand. Milan was chosen to emphasize the brand's Italian origins, that have never been forgotten. Antonino Ingrasciotta and Josef Graesel, creative directors, have reinterpreted in a contemporary key the FILA archives, housed in the museum dedicated to the […]

A TECHY PARTNERSHIP: FILA x CLOUDFONE

MAKATI CITY (July 17) — Fila hosted the awarding party for the winners of Fila and Cloudfone’s recent partnership last Tuesday afternoon held at Fila’s head office. From June 5 – June 30, 2018, customers who purchased one pair of any Fila shoe design in a single receipt from any boutique and concessionaire nationwide will […]