1911 ITALIAN ORIGINS
FILA Italy was established by 2 brothers in the southern district of Italy 1911. It first entered the retail industry through specializing in undergarments. The company began apparel distribution in the 1950’s and made its mark in the Tennis industry in the 1970’s employing tennis legends such as Bjorn Borg and Boris Becker.
GIANSEVERO FILA, who with his three brothers, started a knitwear company in Biella Italy.
The Rise of the Company
FILA started in the Philippines in 1983, under Fil-Asia Apparel, specializing in apparel. In the early 1990’s it shifted from apparel to specializing on footwear under a new company, FILA Philippines with an entirely new look.
The rise of Grant Hill in the NBA helped FILA become one of the local market’s leaders in Basketball shoes. In 1997, FILA once again changed its look and under ‘ISportlife Inc.’ began an uphill battle with the leading industry giants in the market. Through hard work, commitment, and an unwavering faith in God, FILA has become one of the country’s biggest footwear giants.
Since 2004, FILA has been one of the most aggressive brands in terms of business development. It has expanded market reach through 48 stand alone boutiques and has positioned itself in 45 SM Department Stores, Robinson’s Department Stores, Landmark, specialty sports houses such as Toby’s, Olympic Village, Royal Sporting House, and Sports Central, as well as Ever Grand Central and Ever Commonwealth. We have also joined the loop of stores for Metro Gaisano, Gaisano Capital, Gaisano Grand and NCCC, all of which are considered leaders and pioneers in their respective provincial territories.
“Everyone deserves authentic
world-class sports shoes”
FILA revolves around the vision and mission that everyone deserves authentic worldclass sports shoes, a statement coined by FILA President, Cris Albert. It has served as a guide when developing products.
FILA Philippine’s shoes are carefully and meticulously designed locally by a team of creative minds working in the company. Having locally designed products enables the designers to create products that our customers want and are looking for.
Jose Marie Tordesillas Albert
Chairman, Fila Isport Life, Inc.
Graduated in Dela Salle University with Bachelors Degree in Commerce and finished his secondary education in International School in Brussels. Jose Marie T. Albert is currently the Chairman of the Board of Fila Isport life, Inc. He is known in the community as “Butch Albert” a businessman and a good spiritual leader as well. He is also the President of the Operation Compassion, a non-stock, non-profit faith based organization with purpose of serving the Lord through community development and reaching less fortunate children which includes feeding and outreach programs for the indigent and street children. Now, Operation Compassion is transforming Barangays in Quezon, Benguet and Basilan and currently in Bicol helping people affected by typhoon rebuild their houses and transforming their lives.
Isport Life, Inc., his company, is a Licensee of Fila footwear, apparel and accessories with 48 boutiques and over 200 stores in major department stores across the Philippines.
Maricris A.S. Albert
President, Fila Isport Life, Inc
Graduated with a Bachelors Degree in Marketing, major in advertising and with a post graduate course at INSEAD, France, Maricris Abad Santos Albert has been managing Fila Isport ,Inc. for over 18 years. Fila is one of the leading distributors of sports wearfootwear and apparel. With her managing expertise and handful of knowledge, Fila is now one the most admired companies and Brands is the Philippines.
Read more about Cris Albert here