MAKATI CITY (March 18) — The 12th FILA Polo Cup, a mainstay of the Manila Polo Club, closes this Sunday, featuring 3 matches by the country’s finest players. Isportlife is also exhibiting FILA’s exclusive collaboration collections of high-end youth brands.
A crowd of at least 400 composed of Manila’s who’s who, celebrities, fashion standouts, equestrian and sport lovers, gathered on the sidelines of Manila Polo Club’s Enrique Zobel Field to cheer three exhibition matches. Second low goal game was won by the Reds composed of Jun Juban, Jose Constantino, Nicole Eusebio, and FILA Chairman himself Butch Albert. High Goal game was won by the Blue team composed of Vince Bitong, Manot Montilla, Alfonso Araneta, and the crowd favorite Tommy Bitong
”FILA has always supported sports at Manila Polo Club,” says FILA Philippines chairman Butch Albert. Butch may well be the epitome of perseverance and grit, having learned the sport at a later age when it piqued his interest and his wife’s, Cris.
“Cris and I watch the games quite often. I found it very challenging. Then in 2006 I decided to try it, and I was instantly hooked,” Butch says. “Mind you, the age I started playing polo is quite late compared to most players who start as kids,” he adds.
Cris Albert, FILA Philippines’ president and CEO saw a mutually beneficial partnership.
“We had been sponsoring the Cup for years before I played. We’ve always found it to be a great event to help promote the FILA brand, and the advocacy it supports,” says Butch.
The dynamic couple already have plans on how to pursue the growth of its well-known footwear and active lifestyle apparel in the next five years.
“We are preparing for a new partnership with a multinational company with an enigmatic line,” says Cris. “A new corporate model will be the backbone of our distribution and marketing and the most luxurious of collaborations aims to embody the depth of our brand equity,” she adds.
And guests of the 12th FILA Polo Cup got a sample of what Cris Alberts’ vision for FILA through an exclusive preview of the FILA Summer Collection, which included the brand’s exciting and landmark move: Its first foray into the Generation Z market, with its FILA X D-ANTIDOTE and Fila x staple collaborations D-ANTIDOTE is South Korea’s most-talked about brand among this generation of teenagers. Classic FILA colors and lines merge with D-ANTIDOTE’s street-smart, hiphop style celebrating the link between the cool cities of Seoul and London. Style and streetwear glam are also showcased in FILA’s collaboration with the Manhattan-based clothing brand STAPLE. Items presented at the 12th FILA Polo Cup.
Guests were welcomed with refreshing cocktails sponsored by Ralph’s Wines and Spirits.
The High goal game started with the ball toss led by FILA owner and CEO Cris Albert together with Globe’s first lady Arlene Cu and Philippine Tatler’s Irene Martel Francisco.
FILA Summer Polo Cup was hosted by none other than Tim Yap and Tessa Prieto.
Maserati Philippines provided 3 Maserati experiences as raffle. Ernest Cu, Cristalle Belo, and Javier and Lexi Berenguer – Testa were given the chance to drive a Maserati for a day. To showcase the FILA X D-ANTIDOTE collaboration, the models rode 4 luxurious Maserati cars as their entrance.
The afternoon’s youthful yet classic vibe was complemented by music from Filipino rock hitmakers The Chocolate factory and DJ Owen Cortez, performing aboard a truck embellished with lush foliage designs—one of the motifs of the FILA summer collection provided by Robert Blancaflor. The event ended with 3 minutes of lavish fireworks.
For the 21st FILA Polo Cup, FILA is throwing its support behind Operation Compassion Philippines—iFoster Movers, of which Butch is president. With nearly two million abandoned or neglected children, the Alberts have championed adoption and fostering as a more viable alternative to nurturing disadvantaged children. “Instead of placing the child under institutional care, fostering has been found to provide a better quality of nurturing, as the child enjoys a sense of family,” says Butch.
Global sportswear brand FILA was launched in 1994 in the Philippines. Behind the country operations are Butch and Maricris Albert. Butch, as chairman of FILA Sport Life, Inc., and Cris, the company’s president, pursue the growth of FILA in the Philippine market retaining focus the brand’s contemporary and classic style in activewear, while adapting to evolving trends that complement its ethos of aspirational affordability. FILA was founded by the Fila brothers in the northern Italian city of Biella in 1911. Since 2007, it is now operated and run out of South Korea and New York, USA.
To find out more about and to support Operation Compassion Philippines (OCP)—iFoster Movers, visit www.operationcompassion.ph. The OCP is licensed by the Department of Social Welfare and Development Services as a social welfare and development agency implementing Foster Care and Community-Based Programs.