Friday, March 15, 2019 — FILA Italia, Uptown Mall BGC // A huge crowd came together Friday to celebrate the launching of the FILACrossover including other S/S 2019 sneaker offerings. The crowd was filled with a healthy mix of the brand’s friends, celebrities, music artists& influencers.
FILA made a unique stage setup wherein the stage was circled with the hanging lights right on the stage and displayed their new designs such as the Crossover, Ravagement 2000, Barricade XT’97 Low, Ray Run and Phyton99. It was also the release of the much anticipated FILA Heritage collection from Korea and a capsule collection from FILA Japan. The crowd which was made up of FILA’s influencers known for their passion for shoes, lifestyle and street-style, stopped by their store and took pictures of themselves trying on and buying these new designs of FILA’s newest collections.
The artists of MIDAS Music &Entertaintment featuring DJ Katsy Lee, Raf Davis, Kent MNL, Sachzna Laparan, and all the other DJs with the special performance of Droppout, Young JV, Rhyne, JP Bacallan and Emmanuelle Vera also showcased their love for the FILA’s storied brand history by giving intensifying performances during the event.
The Fila Prime Party also became an opportunity for the CEO and owner of FILA Philippines Cris Abad Santos – Albert to announce that they will launch the FILA Disruptor II Premium, a month from now (April) and a new collaboration with Melissa Shoes.
For more updates follow FILA through their social media accounts and website: FILA Philippines (Facebook), @filaph (Instagram and Twitter), and www.fila.com.ph (website).