The starting point for FILA's first fashion show was a profound exploration of the essence of the brand. Milan was chosen to emphasize the brand's Italian origins, that have never been forgotten. Antonino Ingrasciotta and Josef Graesel, creative directors, have reinterpreted in a contemporary key the FILA archives, housed in the museum dedicated to the brand born in Biella in 1911.
The brand's genuine sportswear identity is expressed in a new aesthetic language that combines sport and fashion. It is the result of thecareful pinpointing of the key moments of FILA's history, characterized by iconic pieces that, over time, have shapeda very precise style.
The functional elements of eachpiece in the archives, the materials and the technical details that cater to precise requirements in terms of performance, are isolated from their original context and modernized, creating the building blocks of a new urban aesthetic.
And so the typical pleating of tennis skirts is found in a long chiffon skirt that plays with proportions and is either paired with combed fleece, or Lycra in an asymmetric bodysuit, or a technical jacket in sail cloth.
Masculine pieces have inspired extremely feminine clothing: the typical one-piece tracksuit of the 1980s becomes a seductive bodysuit.
Navy, White, Red: colour is a statement that belongs to the brand's DNA, paying tribute to the iconic F-BOX.
The check of the FILA polo shirt, an inescapable reference to the Wimbledon courts, becomes a key pattern, found in tailoring and outerwear in a play of superimpositions and combinations.
The popular heritage trainers – the historic T-1 and Euro Jogger – have been reissued to become the perfect finishing touches for the FILA SS19 total look. The legendary Disruptor is presented in a boot version in flight knit.
Cris Albert – CEO and owner of Fila Philippines together with Wanda Louwallien and with Tessa Prieto- Valdes, Fila Brand Ambassador and columnist at the Philippine Daily Inquirer and Anton San Diego, Editor- in-Chief of Philippine Tatler, witnessed all these masterpieces walk on the runway and also represented Philippines during the fashion show.
The new distinctive feature of FILA nowfashions a decided taste that combines performance, power, evocativeness, and a clear and contemporary aesthetic outlook.
TUTTI IN FILA: A RETROSPECTIVE WITH AN EYE TO THE FUTURE
For more than a hundred years being the strongest Italian brand in sportswear, FILA honored its roots as they gave their guests a taste of the brand’s history during the FILA Exhibit at La Treinnale di Milano. After witnessing the newest collection for FILA Spring Summer 2019, significant guests such as, Cris Albert, the CEO and owner of FILA Philippines, Tessa Prieto-Valdes, Fila brand ambassador and columnist at the Philippine Daily Inquirer, Mr. Anton San Diego, Editor-in-Chief of Philippine Tatler and Wanda Louwallien, an international stylist, were invited to the cocktail dinner right after the Fashion Show.
All in their stunning ball gowns and coats, invitees were served mouthwatering dishes in a five-course dinner and champagne as they celebrate this milestone. Guests then proceeded to the exhibit just a floor below the dining area.
The exhibit was a re-visit to the origins of FILA, with its most iconic pieces displayed, such as the White Line Collection which was legendarily known to be worn by Bjorn Borg and is still worn by outstanding tennis players and athletes all over the world. It served as a highlight of how the brand evolved over the years.
FILA’s evolution and passion for delivering memorable masterpieces for sportswear and lifestyle continues up to this day. This is the reason why everyone should look forward to the next “Iconic” Summer Spring 2019 collection which will then again feature the two creative directors, Antonino Ingrasciotta and Josef Graesel.