A TECHY PARTNERSHIP: FILA x CLOUDFONE

MAKATI CITY (July 17) — Fila hosted the awarding party for the winners of Fila and Cloudfone’s recent partnership last Tuesday afternoon held at Fila’s head office.

From June 5 – June 30, 2018, customers who purchased one pair of any Fila shoe design in a single receipt from any boutique and concessionaire nationwide will be entitled a raffle entry to get a chance to win one of ten Cloudfone smartphones.

Another promo was for every purchase of Fila Accolade Lite, customers will have a one-time P2,000 off voucher when they buy a Cloudfone Next Infinity Quattro.

Cris Albert, FILA Philippines’ owner and CEO, the woman who has led FILA Philippines into a successful and well-known brand, Butch Albert, FILA Philippines’ chairman, Eric Yu, Cloudfone’s president, attended the said event. Angel Dei, blogger/influencer, and one of Fila’s newest ambassadors, was one of the attendees as well.

Antonio Aguirre Jr., FILA Philippines’ Creative Consultant, asked Cris Albert and Eric Yu as to why they agreed to partner with each other’s brand.

“I believe that the phone (Cloudfone) represents the shoes a lot. And our shoe, the Accolade Lite, is all about technology. I think it’s cool to combine lifestyle and technology together.” Cris says. “Aside from that, Eric is my good friend,” she added.

“At Cloudfone, we believe in partnership also. Our business started with a partnership with Globe telecom. Cloudfone was the very first affordable smartphone in the Globe lineup.” Eric says. “And since then, we’ve collabored with other brands like NBA, Disney, Spotify, Microsoft, all these big brands, and FILA, most importantly,” he added.

Eric Yu also presented the grand prize, which was the Cloudfone Next Infinity Quattro.

“The Cloudfone Next Infinity Quattro has an infinite screen, one of the biggest screen in the market. Screen to phone ratio is 91%.” Eric says.

Winners were able to attend the awarding party despite the heavy rains, some of which came from different provinces, but everyone arrived smiling and excited about claiming their prizes.

Cris Albert provided a free makeover to the winners to glam them up on time for the special event. Winners were also given additional gift certificates as appreciation for participating to the promo and coming to the awarding.

The winners for the Fila x Cloudfone are:

  • Major 1 – Cloudfone Next Infinity Quattro winner: Mary Ann Barinque
  • Major 2 – Cloudfone Next Infinity Pro winner: Fatima Liora Llido
  • Major 3 – Cloudfone Next Infinity Plus winner: Rana Rolando Vargas
  • Major 4 – Cloudfone Next Infinity Plus winner: Marco Aguilar
  • Major 5 – Cloudfone Next Infinity Plus winner: Hector Pareja
  • Minor 1 – Cloudfone Next Infinity winner: Lenneth Longakit
  • Minor 2 – Cloudfone Next Infinity winner: Cesar Soriano
  • Minor 3 – Cloudfone Next Infinity winner: Rex Regacho
  • Minor 4 – Cloudfone Next Infinity winner: Dave Tabangay
  • Minor 5 – Cloudfone Next Infinity winner: Michael Quinawayan

Global sportswear brand FILA was launched in 1994 in the Philippines. Behind the country operations are Butch and Cris Albert. Butch, as chairman of FILA iSport Life, Inc., and Cris, the company’s owner and CEO, pursue the growth of FILA in the Philippine market retaining focus the brand’s contemporary and classic style in activewear, while adapting to evolving trends that complement its ethos of aspirational affordability. FILA was founded by the Fila brothers in the northern Italian city of Biella in 1911. Since 2007, it is now operated and run out of South Korea.

Eric Yu, Angel Dei, Butch Albert, Cris Albert